Executive Summary
Smriti is a Clients & Markets Partner & the Chief Sales & Marketing Officer at BDO in India. She has 17 years of experience in Integrated Marketing Communications, Brand Strategy, Advertising & Public Relations.
Her expertise includes understanding the business’ strategic vision and aligning brand communications for effective market positioning.
With her experience in understanding business requirements and translating them into strategic marketing and business development initiatives, she oversees effective implementation of several GTM campaigns, helping business growth.
Smriti is a member and contributor to the International Brand Marketing Committee (IBMC), a 12-member board formulated exclusively to support the Global Leadership Team and Global Office at BDO, in achieving their objectives with respect to the BDO brand and its international market positioning.
Education
Management Development Program on BUILDING POWERFUL BRANDS, MICA – Institute of Strategic Marketing & Communications
Post Graduate Certification in Advertising Management & Public Relations, MICA – Institute of Strategic Marketing & Communications
Masters of Business Administration – Marketing & HR
Bachelor of Commerce